Centra Software Hbs Case
Access to case studies expires six months after purchase date.Publication Date: July 11, 2001Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity.
At the same time, its market is evolving, and management thinks it may be about to 'cross the chasm' in Geoffrey Moore's terminology. Should it 'fish where the fish are biting' or should it concentrate on the enterprise customer and exclude small and mid-size corporations? If a shakeout is coming, how can Centra ensure that it either survives or is acquired by one of the survivors? When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled.
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Hbs Case Study
“ Centra is always looked at first when considering how to deliver any training or corporatewide communications. Employees don't expect the trainers to visit their location anymore. They know they'll be getting information online. That is how entrenched Centra is at Wyndham.” Mark Eggers, Manager of Online. Jul 11, 2001. Centra Software case analysis, Centra Software case study solution, Centra Software xls file, Centra Software excel file, Subjects Covered Applications Business marketing Distribution International marketing Market definition Marketing implementation Sales by John Deighton, La. Case: Atlantic Computer. HBS Product # 2078. Write Up Due: Teams 9, 10/1,2. Guest Speaker. Larry Robinson. Introducing MBA pricing course. Marketing Channels and. Channel Mapping. Text, Chapter 9. Case: Centra Software. HBS Case #9-502-009. Write Up Due: Teams 11/3,8.
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